Now- In Pathécolor

Now, a new DIY pop crew from the SF Bay Area, tip their hats to the “modfather” jangle and misty glint of 80s UK cassette culture with their album Now Does the Trick, a dozen tracks spinning at 33RPM that gleam with cracked glamour and sticky-sweet bubblegum vibes. Assembled in the quiet sprawl of late nights between October 2023 and August 2024, this handcrafted gem braids harmony and simplicity into something eerily exact, pulling in the muted glow of a warped cassette spinning low while keeping the past at a cool, deliberate distance.